I found my passion for marketing and communications as a student at San Francisco State University through Alpha Kappa Psi | Psi Kappa chapter, a co-ed business organization.

During my term as Vice President of Marketing I managed the digital and print promotions for two of our biggest events for the semester: Spring Rush recruitment and a large-scale networking event known as LaunchPad.

Execution of the Spring Rush recruitment campaign included t-shirt design, poster and flyer design and distribution, organizing tabling efforts, and promoting the event through social media leading up to 40+ attendees per rush event and 30+ sign ups for recruitment.

Working closely with the Professional Development committee, I handled the brand development of LaunchPad based on the theme for that year. The campaign included designing the flyers, posters, and social media content for the event including a profile photo campaign involving members of the organization. These promotion efforts led to 200+ views and tickets ordered for the event.

Throughout this time, I lead a team of 10+ members to assist with these promotions and to handle other marketing initiatives. This includes social media branding and community engagement, small-scale professional and social event promotions, and educating the organization on best marketing practices.

Prior to leading the Marketing committee, I created a Sponsorship Package for the Professional Development committee in our efforts to acquire sponsors. After leading the Marketing team, I acted as Vice President of Alumni Relations where I managed community engagement among alumni and fostered relations between alumni and active members through social media groups, email newsletters, and hosting events.

Contact me if you’re interested in viewing specific samples.

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